WE ARE DEDICATED TO FULFILLING ALL YOUR PACKAGING NEEDS WITH EXCEPTIONAL SERVICE
Packaging for Distribution of Perishable Sustainable Sausage Products
Case study
Seemore Meats & Veggies: Sustainable Sausage.
Shipping perishable, sustainable sausages to customers and stores all over the country means attention to detail while also making it fun.
Case Study highlights
Packaging that’s
Functional and Fun.
01. Collaboration
Capturing the Client’s Brand Voice in Packaging.
02. Packaging Specs
Perishable Products Packaged with Dry Ice.
03. Flexibility
When the Realities of Production Challenges Force Changes
04. Relationship Management
Matching the right salesperson to the client can be important.
Collaboration
Capturing the Client’s Brand Voice in Packaging
When the Fun Factor is Important, the Right Packaging Can Help
This is extremely important to the company’s brand, and needs to be reflected in their packaging.
Seemore Meats & Veggies makes sausages like no others, made from humanely raised meats but packed with more vegetables than most sausage. This means overall less meat consumed, which in turn is healthier for people and the planet. The company is also owned and operated by an all-female team, which is why their motto is “By Women, For Everyone.” Among the company’s four key values is “Above All, Have Fun.” This combination of fun and sustainability is extremely important to the company’s brand, and they wanted it to be clearly reflected in their packaging. Artwork of little dancing sausages with hats, phrases like “hot diggity dog,” and other similar elements helped establish the fun factor with their packaging.
For the shipping boxes, there were a lot of details the client wanted to print, especially on all the flaps. But some of what they wanted wouldn’t have been visible because of the way an RSC box folds. It took a number of collaborative calls with the client to make sure everything would be placed in such a way as to be visible for the customer unboxing experience they wanted to create.
Packaging Specs
Perishable Products Packaged with Dry Ice
Getting to the Root Cause of Box Failure for Better Client Results
As with other clients who use dry ice in boxes for shipping perishable products, there are many factors that come into play. These include foam inserts, bagging, separators, and so on that all help isolate the dry ice. No matter what you do, some amount of moisture is going to be created and released as the dry ice evaporates. That moisture can cause box failure. There’s nothing more disappointing than getting a call from a client saying a Brown & Pratt box is failing.
While other vendors might get defensive about their product, Brown & Pratt believes in collaborative problem-solving. One complicating factor, in this case, is that Brown & Pratt is only printing the box while the client is supplying all the necessary pieces inside the box related to the dry ice. Because B&P has extensive knowledge about all the different available materials for scenarios like this, we collaborated with the client to ensure the right materials and techniques were being used to minimize the amount of moisture released and keep the box from failing. In other words, we had to be willing to help the client solve problems that weren’t actually related to our product, but that were affecting the client’s perception of our product.
… we collaborated with the client to ensure the right materials and techniques were being used to minimize the amount of moisture released and keep the box from failing.
flexibility
When the Realities of Production Challenges Force Changes
Sometimes a Client’s Vision Needs Adjustments
The two primary features of what this client wanted included printed RSC shipping boxes as well as printed tape to go with them. For the box tape, they were envisioning a particular kind of pattern printed on the tape. The zebra-stripe pattern they envisioned is hard to print because we have to repeat the pattern. It will never quite line up just right at each repeat point in a way that’s acceptable in terms of the aesthetic appearance they wanted. Those kinds of patterns also can’t easily be printed edge-to-edge the way they wanted, there would have been a strip of non-printed tape showing at both side edges of the tape.
The client was willing to redesign what they wanted for the tape, and they really wanted edge-to-edge printing, which meant a slightly more expensive flood-coated printing technique. They first went with a brown box and green tape that gave them the look they wanted at that time. Later they switched things up a bit in terms of colors and the size of the box.
Relationship Management
Matching the Right Salesperson to the Client can be Important
Does an All-Female Client Need a Female Point of Contact?
In addition to the sustainability factor and the fun factor, there was also the female factor with this client. Being an all-female company in terms of staff and leadership is a really important characteristic of their business brand identity. It made sense to match a female salesperson with this client, and we had the capacity to do that.
While we don’t have a sense of whether things would have gone any differently with this client if their point of contact at Brown & Pratt were a man instead of a woman, there was definite ease to the collaborative relationship established that might otherwise have been more difficult to achieve.
There was a definite ease to the collaborative relationship established that might otherwise have been more difficult to achieve.
Brown & Pratt: Your Custom Printed Packaging Partner
When you need shipping and packaging solutions that extend and reinforce your company’s brand, Brown & Pratt is ready to help with custom printed boxes, bags, and tape.
