Finding the Right Box for your Product

Making sure you pick the right box for your product, both in terms of branding and size, is crucial to ensuring the lowest possible cost and the highest possible brand reception.

The cost of shipping your package will largely depend on the length, width, and depth of the box. Accurately measuring the dimensions of the box allows you to make informed shipping decisions that positively impact your bottom line.

Measuring a box is relatively simple, but you want to make sure that you’re optimizing the box size for the size of what you’re shipping.

In essence, the measurements you need to know for a box are length, width, and height (also called depth).

If you already have a box at home, you’ll begin by measuring the distance from end to end on the longest side of the box. That’s the length. Then measure the shortest side of the package. That’s the width. Finally, you’ll measure the height (depth) of the box from the inside to the nearest inch, making sure to round up. Once you have all of those measurements, you can determine how much internal packing is needed to protect your product.

If ordering a standard or custom corrugated box, you need to determine the size for your product to the nearest inch. For simplicity’s sake, let’s say we’re shipping a stack of calendars that are 9 inches in length, 9 inches in width, and 5 inches in height. You need to find a box that will hold these, but not leaves too much space, which can lead to crushing or broken merchandise.

Once you have that information, you’ll want to order a box that uses the least amount of internal packing while still protecting the product. For example, you may order a custom 10x10x6 corrugated box for the example above so that there is half an inch of room around the calendars and one inch of room at the top of the package.

At Brown & Pratt, we help you through every step of the process and want to help you choose the right shipping materials and internal packing for your product. Once we get the measurements of your product, we systematically combine that information to pinpoint the most economical size and style of custom corrugated box to suit your needs.

Call today if you want to learn more about optimizing your shipping materials to help the bottom line.