The most successful business owners are the ones who offer a wide range of premium products with a 100 percent client satisfaction guarantee. And to no small degree – the end value of a commodity will depend on the quality of the shipping and packaging materials used by manufacturers.
Determining the packaging
When selecting shipping supplies most buyers ask for extreme durability, superior resistance and a good price-quality relationship. More budget-conscious buyers may think they’re saving money with plain materials in common, dull designs. What they may not realize is that printed boxes and bags are “walking billboard” for any company and a valuable asset in the long term. Often these bags are reused and repurposed by the consumers.
Determining the features
Start by asking, what is going inside the bag? This helps determine ideal size, film, type, thickness and handle type. Dig a little deeper to anticipate and understand the needs, expectations and requirements of the end user. What would capture their attention? Which design elements influence purchasing? Will standard boxes and bags do the job, or do you want to capitalize on the extra marketing provided by personalized materials?
An investment in marketing
Good quality, personalized packaging is a good opportunity to promote your brand and product line in a simple, cost-effective manner. Custom shipping and packaging supplies that reflect the vision, design, and unique attributes of your product will deliver an influential message. Best of all – it’s double purposing your money by getting extra marketing value out of your shipping and packaging dollars.
